B2B customer service has always been about people. Whether you’re supporting a small business or a global enterprise, customers want the same thing: to feel heard, understood, and valued. In the B2B world, those expectations are even higher. The challenge is that as businesses grow, delivering consistently excellent customer service becomes harder.  Good Customer Service Matters More Than Ever According to Zendesk, good B2B customer service is built around speed, convenience, personalisation, and empathy. Those qualities may sound simple, but delivering them consistently across hundreds or thousands of customer interactions is often easier said than done. For B2B organisations,...