Going Global Is Easy. Supporting Global Customers Is Not. Over the past decade, Chinese companies have successfully expanded beyond domestic markets.From e-commerce brands and SaaS startups to manufacturers and EV companies, Chinese businesses are increasingly serving customers across Southeast Asia, Europe, the Middle East, and North America.Many organizations invest heavily in: International sales teams Overseas distributors Cross-border marketing campaigns Global logistics networks Yet one critical function is often overlooked:Customer Support Operations. While acquiring international customers is challenging, retaining them is even harder.The reality is that many companies discover their customer service model works well inside China but struggles when customers...