One Region. Hundreds of Languages. Thousands of Customer Expectations. For many Chinese companies, Southeast Asia is one of the most attractive regions for international expansion. The market is growing rapidly. Digital adoption continues to increase. Cross-border commerce is booming. At first glance, Southeast Asia may appear to be a single regional market. In reality, it is one of the most diverse customer environments in the world. Companies entering the region quickly discover that supporting customers across Southeast Asia is far more complex than simply translating content into English. The Challenge Most Companies Underestimate A Chinese company may launch operations...