Most Companies Focus on Acquiring Customers. The best companies focus on keeping them. When Chinese companies expand internationally, significant investments are typically made in: Sales teams Marketing campaigns Distribution channels Market expansion The goal is clear: Acquire more customers. However, as competition increases, many organizations discover a simple truth: Winning customers is expensive. Keeping customers is where long-term growth is created. This is why leading global companies increasingly view customer service as a strategic business capability rather than a support function.   The Cost of Acquiring Customers Continues to Rise Across almost every industry, customer acquisition costs are increasing....