The Hidden Cost of Global Growth For many Chinese companies, international expansion begins with optimism. New markets. New customers. New revenue opportunities. As sales grow, business leaders expect operating costs to increase as well. What often comes as a surprise is how quickly customer support costs begin to grow. In many organizations, customer service headcount grows faster than revenue. More customers generate more inquiries. More inquiries require more agents. More agents create more management complexity. Eventually, customer support becomes one of the fastest-growing operating expenses in the business. Why This Happens Most companies scale customer support using a simple...