The Biggest Mistake Chinese Companies Make When Expanding Overseas Many Chinese companies begin their international expansion with a simple assumption: “If WeChat works well in China, it should work everywhere.” Unfortunately, this assumption often creates customer experience challenges as businesses expand into Southeast Asia, Europe, the Middle East, and North America. Inside China, WeChat is the center of customer communication. Outside China, it is not. For many international customers, WeChat is not installed, not actively used, or simply not part of their daily communication habits. As a result, companies that rely heavily on WeChat often struggle to provide the...