The New Standard for Customer Support in Finance Let’s face it—no one wants to wait in line at a bank branch anymore. In today’s digital-first world, customers expect fast, easy, and consistent service across all the channels they use—whether that’s chat, email, phone, social media, or even a mobile app. That’s where omnichannel support comes in. In simple terms, omnichannel support means giving customers the freedom to move between support channels without losing context. For example, a customer might start by asking about a loan on live chat, follow up later via email, and finalize everything over the phone....