In recent years, businesses of all sizes are racing to adopt artificial intelligence (AI) agents and chatbots to serve their customers — especially when customers reach out for support. The promise is clear: faster responses, 24/7 availability, lower cost per interaction. However — there’s a subtle but critical mistake being made: many organisations focus on the flashy AI front-end before securing the underlying data that powers it. The result? AI tools that produce inconsistent answers, escalate too many cases to human agents, or worse, damage brand trust. The Real Foundation: Knowledge Base + Ticket Data Here’s the truth: for...