As we at DEMETER continue to empower our clients in transforming their Customer Experience (CX) journey, one truth becomes clearer with every project we implement: You cannot deliver great customer experience without owning your customer channels and customer data. This is the foundation for every successful CX transformation — and the reason so many brands struggle to convert “awareness” into “loyalty.” The Common Problem: Relying Too Much on Marketplace Channels Many retail brands we work with invest heavily in marketplace advertising and third-party platforms. They boost visibility but often lack control over their customer data. At the end of...
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