In today’s crowded marketplace, understanding your customers isn’t just a luxury—it’s essential. That’s where customer analytics comes into play. But what exactly is customer analytics, and why does it matter? At its core, customer analytics involves gathering and analyzing data about your customers to gain deeper insights into their behaviors, preferences, and needs. These insights allow you to make smarter decisions, tailor your offerings, and drive business growth. Let’s dive into the world of customer analytics and explore how tools like Zendesk can help you make the most of it.  So, What Is Customer Analytics? Think of customer analytics...