At DEMETER ICT, we’ve worked with many clients across Asia who use Zendesk as their primary customer service platform. Zendesk is a world-class system for managing customer inquiries and support tickets. However, after years of implementation experience, we’ve discovered one recurring limitation that affects many organizations: Zendesk is not built to fully support outbound messaging and cross-department engagement on the same customer channels. Pain Points We Found 1. Marketing Teams Can’t Engage Customers via the Same Channels Marketing teams often wish to send promotional or follow-up messages through the same channels their customer service team uses (e.g., LINE, WhatsApp,...
Continue readingCracking the Code of Customer Behavior: Smarter Engagement with Zendesk
Businesses in the fast-paced digital world must recognize that understanding customer behavior is now a fundamental requirement. It’s the cornerstone of delivering standout customer experiences and building lasting relationships. From the way customers browse online to how they interact with your brand, every action holds valuable insights. With tools like Zendesk, businesses can turn this understanding into actionable strategies that truly resonate with their customers. What Is Customer Behavior? At its heart, customer behavior is all about how people make decisions while interacting with products and services. It includes buying habits, brand preferences, and even the ways customers voice...
Continue readingAI-Powered Efficiency for Startups: How Technology Drives Smarter Growth
For startups tackling the fast-paced demands of today’s business world, efficiency is more than a goal—it’s a lifeline. Managing tight budgets, small teams, and growing customer expectations can be daunting, but artificial intelligence (AI) offers a transformative edge. Far from being just another buzzword, AI helps startups streamline their operations, gain valuable insights, and deliver outstanding customer experiences—all while conserving precious resources. Let’s explore how AI empowers startups to scale intelligently, and how Zendesk’s AI-powered tools can help businesses achieve just that. Why Startups Need AI to Thrive Startups are built on innovation and agility, but resource constraints often...
Continue readingFinding Your Product’s Sweet Spot: A Guide to Product-Market Fit
In the fast-paced world of startups and business growth, “product-market fit” is a term that gets thrown around a lot. But what does it really mean, and why is it so crucial? Simply put, product-market fit is when your product meets the needs of a specific market so well that your customers can’t imagine living without it. It’s the point where everything clicks—your product resonates with your audience, demand skyrockets, and growth becomes organic. But reaching this sweet spot isn’t easy. Let’s explore what product-market fit truly means and share some strategies to help you get there, with a...
Continue reading


