If you run an online store, you’ve probably felt that sting—when a customer adds something to their cart, seems ready to buy… and then disappears. It’s one of the most common frustrations in e-commerce. In fact, nearly 70% of all online shopping carts are left behind, according to research from the Baymard Institute. But here’s the thing: an abandoned cart doesn’t have to be a lost sale. In many cases, it’s actually a chance to re-engage, start a conversation, and turn that hesitation into a purchase. That’s where Zendesk comes in. It gives online businesses the tools to reach...
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