AI is everywhere right now—and for good reason. It can speed up response times, automate repetitive tasks, and help your support team scale without burning out. But here’s the thing most people don’t realize: AI is only as good as the information it’s given. At the heart of every successful AI strategy is a solid, well-maintained knowledge base. Without it, even the most advanced AI tools can fall short. Let’s take a closer look at why your knowledge base matters more than you think—and how Zendesk makes building and maintaining one easier than ever. Why Your Knowledge Base Is...