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AI Meets Data: Harnessing AI and Data Analysis to Supercharge Your Business Growth

In today’s digital age, businesses have access to more data than ever before. But having data is only half the battle—turning that data into actionable insights is where the real value lies. This is where artificial intelligence (AI) steps in, transforming the way companies analyze information, make decisions, and serve their customers. With AI-powered data analysis, businesses can streamline operations, anticipate trends, and ultimately make smarter choices that drive growth. Let’s explore how AI and data analysis are changing the game for companies and how Zendesk plays a vital role in making this transition smoother.  Why AI Matters in...

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Save Time and Boost Customer Experience: Why Zendesk is the Smarter Choice

When it comes to customer experience (CX), companies are always on the lookout for ways to improve. One of the biggest decisions you’ll face is whether to build a custom CX solution or buy an established one. While building your own system might seem like a great idea—tailoring it exactly to your needs—there’s a lot more involved than meets the eye. In contrast, buying a solution like Zendesk offers a quicker, more effective way to enhance your customer service. Let’s take a look at why buying is often the smarter choice for your business.  Why Building a CX Solution...

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Introducing Customer Analytics: A Practical Guide to Growing Your Business

In today’s crowded marketplace, understanding your customers isn’t just a luxury—it’s essential. That’s where customer analytics comes into play. But what exactly is customer analytics, and why does it matter? At its core, customer analytics involves gathering and analyzing data about your customers to gain deeper insights into their behaviors, preferences, and needs. These insights allow you to make smarter decisions, tailor your offerings, and drive business growth. Let’s dive into the world of customer analytics and explore how tools like Zendesk can help you make the most of it.  So, What Is Customer Analytics? Think of customer analytics...

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Finding Your Product’s Sweet Spot: A Guide to Product-Market Fit

In the fast-paced world of startups and business growth, “product-market fit” is a term that gets thrown around a lot. But what does it really mean, and why is it so crucial? Simply put, product-market fit is when your product meets the needs of a specific market so well that your customers can’t imagine living without it. It’s the point where everything clicks—your product resonates with your audience, demand skyrockets, and growth becomes organic. But reaching this sweet spot isn’t easy. Let’s explore what product-market fit truly means and share some strategies to help you get there, with a...

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Building a Greener Future: How Companies Can Promote Sustainable AI

As AI continues to weave itself into the fabric of modern business, it’s important to pause and consider its environmental impact. While AI offers incredible potential, its energy demands, particularly in training and operating large models, can be significant. With climate change looming as one of the most pressing issues of our time, it’s essential for companies to find ways to embrace AI without compromising our planet. But how can businesses strike this balance? Let’s dive into how we can promote more sustainable AI practices and see how Zendesk is helping companies do just that.  The Environmental Footprint of...

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2024 Financial Services Marketing Trends to Watch

Author: Braze Team Financial services brands are making gains in employing marketing best practices to achieve impressive results. They’re leveraging advanced segmentation, using zero-party and first-party data for campaign planning, and, more than any other sector, they regularly collaborate across the organization on customer engagement initiatives. Here are a few of the top 2024 financial services marketing trends that surfaced from our fourth-annual Global Customer Engagement Review (CER). Let’s dive into the findings and review how FinServ marketers can get and stay ahead. The Top 5 Key Trends for Financial Services Marketers 1. Financial services organizations need the right tools and skills to...

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The Evolution of AI and CX in Asia: Highlights from Zendesk’s AI Webinar

Recently, Zendesk hosted an insightful webinar, “The Evolution of AI and CX in Asia,” streamed live from Singapore. The event, supported by Demeter ICT as one of the main sponsors, gathered experts from various fields to explore the transformative impact of AI on customer experience (CX) across Asia. The two-hour session was filled with deep insights, practical strategies, and forward-looking discussions on AI reshaping the CX landscape. The webinar kicked off with an exploration of how AI is set to revolutionize every pillar of CX, from user experience and knowledge management to integrations, people management, and analytics. One of...

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Embracing the Future with the Power of Intelligent Automation

These days, with the world moving so quickly, delivering exceptional customer service isn’t just a competitive edge—it’s a necessity. Customers expect quick, accurate, and personalized interactions at every touchpoint, and businesses are under constant pressure to meet these expectations. Enter intelligent automation, a technology that’s changing the game by automating complex tasks and processes, making customer interactions smoother and more efficient. But what exactly is intelligent automation, and how can it benefit your business? Let’s break it down, explore its benefits, and see how Zendesk can help you harness this technology to elevate your customer experience.  What is Intelligent...

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The Power of Quality Monitoring and Best Practices

Nowadays, delivering consistent, high-quality customer service isn’t just a nice-to-have—it’s a must. One of the most effective ways to ensure your team is hitting the mark is through quality monitoring. But what exactly does this entail, and how can you implement it effectively? Let’s break down what quality monitoring is all about, explore some best practices, and see how Zendesk can help you take your customer support to the next level. What is Quality Monitoring? Quality monitoring is the process of reviewing customer interactions—whether they happen over the phone, via chat, or through email—to make sure your team is...

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