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Tag: customer experience

The Knowledge Base

Why Many Businesses Want AI for Customer Service — But Overlook the Real Foundation: The Knowledge Base

In recent years, businesses of all sizes are racing to adopt artificial intelligence (AI) agents and chatbots to serve their customers — especially when customers reach out for support. The promise is clear: faster responses, 24/7 availability, lower cost per interaction. However — there’s a subtle but critical mistake being made: many organisations focus on the flashy AI front-end before securing the underlying data that powers it. The result? AI tools that produce inconsistent answers, escalate too many cases to human agents, or worse, damage brand trust. The Real Foundation: Knowledge Base + Ticket Data Here’s the truth: for...

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Owning the Channel, Owning the Customer: How to Helps Brands Build Lasting Customer Experience (CX)

As we at DEMETER continue to empower our clients in transforming their Customer Experience (CX) journey, one truth becomes clearer with every project we implement: You cannot deliver great customer experience without owning your customer channels and customer data. This is the foundation for every successful CX transformation — and the reason so many brands struggle to convert “awareness” into “loyalty.” The Common Problem: Relying Too Much on Marketplace Channels Many retail brands we work with invest heavily in marketplace advertising and third-party platforms. They boost visibility but often lack control over their customer data. At the end of...

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Who Is Zendesk For? A Complete Guide for CX Leaders Who Aim Higher

In today’s hyperconnected world, Customer Experience (CX) has become the key differentiator between brands that lead and those that lag. For CX leaders and customer service directors, the goal is clear: “Deliver seamless, personalized, and data-driven customer experiences across every channel.” And that’s exactly where Zendesk comes in. Learn more about Zendesk Zendesk Is for Visionary CX Leaders — Not Just for Support Teams Zendesk isn’t just a helpdesk system. It’s a complete customer experience platform built for businesses that want to: Integrate all customer service channels (email, chat, social, voice, WhatsApp, LINE, etc.) Unify customer data for better...

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How to Send Outbound Messages from Zendesk After a Ticket is Closed — and Keep Every Team in One Conversation

If your business is using Zendesk to manage customer service, you might have already faced a common challenge: Once a ticket is marked “Closed”, your team cannot send outbound messages to customers within the same conversation thread.This limitation often creates problems for marketing, logistics, and even post-sale support teams who still need to communicate with customers after an issue is resolved. The Problem with Zendesk’s Closed Ticket Limitation Zendesk is designed around the idea that once a ticket is closed, the issue is complete. However, in reality, customer interaction doesn’t always end there. Marketing teams might want to send...

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Our Experience in Zendesk Implementation — How DEMETER Solves the Outbound Messaging Challenge

At DEMETER ICT, we’ve worked with many clients across Asia who use Zendesk as their primary customer service platform. Zendesk is a world-class system for managing customer inquiries and support tickets. However, after years of implementation experience, we’ve discovered one recurring limitation that affects many organizations: Zendesk is not built to fully support outbound messaging and cross-department engagement on the same customer channels. Pain Points We Found 1. Marketing Teams Can’t Engage Customers via the Same Channels Marketing teams often wish to send promotional or follow-up messages through the same channels their customer service team uses (e.g., LINE, WhatsApp,...

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Elevate Your Zendesk Experience with Sunshine Conversations — Powered by DEMETER ICT

In today’s fast-paced digital world, customers expect convenience, personalization, and consistency — no matter which channel they use. Businesses that truly understand their customers know one thing: a seamless omnichannel experience is no longer optional; it’s essential. At DEMETER ICT, one of the most experienced Zendesk Partners in Sunshine Conversations, we help businesses transform how they connect, engage, and delight customers — all within a unified Zendesk ecosystem. The Real Challenge: Disconnected Channels, Disjointed Experiences Many businesses still handle customer engagement through separate channels — for example: Sales team using one WhatsApp number Marketing using another Customer service using...

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Elevate Your Mobile Customer Experience with Zendesk Messaging SDK Integration

Transform In-App Support into a Seamless Experience In today’s mobile-first world, customers expect instant, frictionless, and personalized service—without leaving the app they’re using. That’s exactly what the Zendesk Messaging SDK delivers. By embedding Zendesk’s native messaging capabilities directly into your iOS or Android app, your brand can offer a smooth, real-time support experience that feels completely native to your own interface—no clunky browser redirects, no waiting screens, just effortless communication. At DEMETER ICT, we specialize in Zendesk implementation and SDK integration. Our technical expertise helps leading brands transform their mobile apps into intelligent, branded, and conversational customer-service touchpoints. Why...

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Zendesk AI – Intelligent Service Agents: Bringing Customer Experience into the Smart Era

In today’s world, where artificial intelligence is transforming every industry, Customer Experience (CX) has become the core battlefield of business competition. Customers no longer settle for passive responses — they expect instant, accurate, and empathetic service. To meet these expectations, companies need more than a traditional support system; they need an intelligent engine that can understand, learn, and respond — the Zendesk AI Intelligent Service Agent (AI Agents). As Zendesk’s Premier Partner in the Asia-Pacific region, DEMETER ICT helps organizations successfully implement Zendesk’s AI capabilities — improving efficiency, reducing costs, and boosting customer satisfaction — all without overhauling their...

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Shopee vs Lazada vs Tiktok

Shopee vs Lazada vs TikTok Shop: Who’s Winning in Southeast Asia?

Southeast Asia’s e-commerce hit US$128B in 2024 — Shopee still leads, Lazada turns profitable, and TikTok Shop is rewriting the rules of retail. 2025 is the year where content meets commerce — and brands that master all three platforms will win the region. TL;DR In 2024, Southeast Asia’s e-commerce market continued its strong growth trajectory, reaching a total GMV of US$128.4 billion (+12% year-on-year). Shopee, TikTok Shop, and Lazada remained the top three dominant players, collectively accounting for over 84% of the regional market share. Shopee retained its leadership position with 52% share, TikTok Shop recorded the fastest growth...

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