When it comes to delivering great customer experiences, Zendesk has long been a trusted name. With over 4.6 billion resolutions powered annually through its platform, the company knows a thing or two about effective support. But in a world where customer expectations are rising and complexity is the norm, even the best service platforms face limits—especially when traditional automation can’t keep up. That’s why Zendesk’s collaboration with OpenAI marks such a turning point. From Scripted Bots to Adaptive Conversations Conventional automation in customer service has typically relied on one major principle: intent recognition. A customer sends a message, the...