If your business is using Zendesk to manage customer service, you might have already faced a common challenge: Once a ticket is marked “Closed”, your team cannot send outbound messages to customers within the same conversation thread.This limitation often creates problems for marketing, logistics, and even post-sale support teams who still need to communicate with customers after an issue is resolved. The Problem with Zendesk’s Closed Ticket Limitation Zendesk is designed around the idea that once a ticket is closed, the issue is complete. However, in reality, customer interaction doesn’t always end there. Marketing teams might want to send...
Continue readingOur Experience in Zendesk Implementation — How DEMETER Solves the Outbound Messaging Challenge
At DEMETER ICT, we’ve worked with many clients across Asia who use Zendesk as their primary customer service platform. Zendesk is a world-class system for managing customer inquiries and support tickets. However, after years of implementation experience, we’ve discovered one recurring limitation that affects many organizations: Zendesk is not built to fully support outbound messaging and cross-department engagement on the same customer channels. Pain Points We Found 1. Marketing Teams Can’t Engage Customers via the Same Channels Marketing teams often wish to send promotional or follow-up messages through the same channels their customer service team uses (e.g., LINE, WhatsApp,...
Continue readingZendesk AI – Intelligent Service Agents: Bringing Customer Experience into the Smart Era
In today’s world, where artificial intelligence is transforming every industry, Customer Experience (CX) has become the core battlefield of business competition. Customers no longer settle for passive responses — they expect instant, accurate, and empathetic service. To meet these expectations, companies need more than a traditional support system; they need an intelligent engine that can understand, learn, and respond — the Zendesk AI Intelligent Service Agent (AI Agents). As Zendesk’s Premier Partner in the Asia-Pacific region, DEMETER ICT helps organizations successfully implement Zendesk’s AI capabilities — improving efficiency, reducing costs, and boosting customer satisfaction — all without overhauling their...
Continue readingShopee vs Lazada vs TikTok Shop: Who’s Winning in Southeast Asia?
Southeast Asia’s e-commerce hit US$128B in 2024 — Shopee still leads, Lazada turns profitable, and TikTok Shop is rewriting the rules of retail. 2025 is the year where content meets commerce — and brands that master all three platforms will win the region. TL;DR In 2024, Southeast Asia’s e-commerce market continued its strong growth trajectory, reaching a total GMV of US$128.4 billion (+12% year-on-year). Shopee, TikTok Shop, and Lazada remained the top three dominant players, collectively accounting for over 84% of the regional market share. Shopee retained its leadership position with 52% share, TikTok Shop recorded the fastest growth...
Continue readingCXBOX HUB optimizes Customer Engagement and provides all-in-one cost reduction on Zendesk
One of the most important strategies that every organization should focus on is Customer Experience (CX).According to Zendesk’s CX Trends 2025 report, 60% of customers will purchase from brands that deliver great experiences, while 73% of customers will switch to competitors after just one bad experience. Creating a great customer experience (CX) is therefore a key strategy for customer retention and for acquiring new customers to ensure sustainable revenue growth. One effective way to build excellent CX is through comprehensive customer engagement — maintaining meaningful interactions with customers across all touchpoints. Zendesk — The Leading Customer Experience Platform Zendesk...
Continue readingSales and support : Collaborating to increase growth
Retaining existing customers is just as important as acquiring new ones. Sales and support can work together to acquire new customers. However, with fresh challenges constantly arising in the marketplace infrastructure and requirements, simply “retaining” customers is not enough. Rather, businesses must seek to grow with existing clients. It has to enhance the value of these relationships over time. You should note that existing clients spend almost 31% more than new customers. Similarly, current customers are 60-70% likely to buy from you again. It’s a big difference compared to the 5-20% purchase likelihood of new prospects. While revenue-generating activities...
Continue readingWhat is customer-facing? Everything you need to know about customer-facing roles
Learn about customer-facing roles, what kind of people do well in them, and how to improve your own customer-facing skills. Any type of career a person chooses will require developing a relevant skillset. People who choose to work in customer-facing roles have to learn a set of skills that are as much about honing personality traits as learning facts. Working with customers can be immensely rewarding for people who enjoy helping others. But anyone considering a career that involves interacting with clients or customers directly will need to understand: What customer-facing jobs entail How to develop the proper skills...
Continue readingWhat opportunities are retailers missing in the digital transformation era?
What opportunities are retailers missing in the digital transformation era? Retailers can get a head start on Instagram and other instant messaging apps, in order to make their customer service outstanding. This year’s National Retail Federation (NRF) event takes a break because of the pandemic that has turned the retail industry upside down and focuses on responding to change. The world’s largest retail trade association invites industry experts to share their stories and advice about how to adapt to the new normal to cater consumers and adopt new communication channels. From adapting to the capabilities of e-commerce to seeking...
Continue readingCircles.Life + Zendesk: New markets, same superb support
“Zendesk is more than a ticketing platform, and it’s also an advocate of self-help. The ease of integration is very simple as configurations can be easily replicated across markets, and because it’s built with the agent experience in mind, it’s extremely agent-friendly.” John Epok Pascual Regional Leader for Special Projects and Customer Happiness Operations Support at Circles.Life “Zendesk has been such an effective tool for agents to work with, and has really been developed with them in mind – it’s both simple to use and powerful, and has been such strong support as Circles.Life has grown.” John Epok Pascual...
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