The Total Economic Impact™ of Google Apps for Work

Companies across the globe face increasing pressure to stay competitive and meet their customers’ needs. Tools that allow teams to share ideas instantly, attend meetings remotely, collaborate from anywhere in real time and work on the go are helping companies innovate and engage customers in this new competitive landscape. These types of outcomes are possible only by “pure” cloud-based architectures that overcome the inefficiencies of legacy desktop-centric computing. While it’s easy to understand how collaboration and mobility impact our day-to-day work, it’s more difficult for organizations to quantify these benefits in monetary terms. So Google commissioned Forrester Consulting to...

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