What opportunities are retailers missing in the digital transformation era? Retailers  can get a head start on Instagram and other instant messaging apps, in order to make their customer service outstanding. This year’s National Retail Federation (NRF) event takes a break because of the pandemic that has turned the retail industry upside down and focuses on responding to change.  The world’s largest retail trade association invites industry experts to share their stories and advice about how to adapt to the new normal to cater consumers and adopt new communication channels. From adapting to the capabilities of e-commerce to seeking...