How to launch a digital customer experience transformation_eng

How to launch a digital customer experience transformation

What is a customer experience transformation? First, let’s start with what the customer experience is: it’s everything related to a business that affects a customer’s perception and feelings about it. As previously mentioned, that includes customer service, but it also touches on the purchasing experience, marketing efforts, advertisements, and so on. When that experience is working well, your customers will be pleased and your business will thrive. But every business at some point will need to undergo a customer experience transformation. While transforming that experience isn’t for the faint of heart—it’s complicated and challenging, and it touches on every...

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