If your business uses Zendesk, you likely pride yourself on delivering solid support. You’ve got your triggers set up, your macros ready, and your agents are clearing tickets. But here is a reality check: Most Zendesk users are only using about 20% of their communication potential. There is a massive gap between “handling a ticket” and “crafting a customer experience.” That gap is where Sunshine Conversations (SunCo) lives. Many businesses treat Zendesk as a purely reactive tool—a place where customers go when something is wrong. By integrating Sunshine Conversations, you transform Zendesk from a digital filing cabinet into a...