The retail and e-commerce industry has always been built on one fundamental promise: give customers what they want, when they want it, with as little friction as possible. For decades, fulfilling that promise meant investing heavily in people. In this era of modern shopping, the industry still has not changed that promise. What has changed, instead, is how AI makes retail and e-commerce employees more capable, more confident, and more effective than ever before. The result is a workforce that spends less time on tasks that drain energy and more time on the work that builds genuine customer relationships....
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