4 ways to improve the customer experience using data

The data your teams collect is integral to the operation of your business and must be accessible, up-to-date, and consistent. When you eliminate data silos by syncing systems, your teams will be empowered to provide better customer support. April Martin, an IT professional, used Zendesk and HubSpot to look more deeply into client relationships. “The additional data and insights have been a game changer for workflows and customer relations,” she says. “Zendesk and HubSpot provide more transparency into client relations. The integration provides our Sales and Operations teams with more insight into where users are getting stuck.” Here’s how...

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