What is omnichannel Omnichannel is a customer experience strategy that creates connected and consistent customer interactions across channels and touchpoints. Companies that take an omnichannel approach connect customer context and data across systems and tools for a more personalized CX. How does omnichannel work? An omnichannel approach links different communication channels within a company, like marketing, service, and sales. This ensures that data from WhatsApp, Messenger, live chat, SMS, and social media are all connected. It also means that conversations can smoothly transition between different channels and departments. This setup allows customers to reach out to your business through...