In today’s era of digital customer services, customer needs are different from the past. Customer experience (CX) is a critical part of brand strategy for gaining lasting customers and driving business growth. With the recent need for brands to shift their focus to digital experiences to reach customers, CX has become the key driving factor behind a customer’s decision to choose your brand over your competition. Companies need an effective tool to improve customer experience in order to win competitions and catch out customers. What CX Broadcast can help? Manage Data and Customize Target Group Efficiently manage data and...

As the world turned digital, the fintech industry was ready to ride the wave. But there are now so many players in the digital space, there’s fierce competition to keep and acquire new customers. The biggest reason fintech businesses struggle is the quality of their customer experience. To provide top-notch customer experiences, businesses need to have a customer support solution to keep customers loyal. What is digital customer service? Digital customer service is the support a company offers to customers via digital channels, like email, chatbots, and self-service. While many companies still offer phone support, digital customer service is...

The Sunshine Conversations (also named as SunCo) is a messaging platform for innovative conversational experiences that enables businesses to communicate with their customers across all popular messaging channels.Its rich APIs allow for conversation management, rich messaging, user metadata collection, account management and more. SunCo offers e-commerce businesses the ability to seamlessly integrate their preferred CRM systems, such as Zendesk, third-party chatbots, and other tools, to effectively engage with customers through messaging channels. By utilizing SunCo, businesses can enhance their customer experience, while also benefiting from the convenience and speed of the platform. Additionally, SunCo helps to decrease customer service agent...

What is customer experience (CX) The Customer experience (CX) refers to how a business engages with customers throughout their buying journey, including marketing, sales, and customer service. It encompasses the overall impression customers have of your brand based on their interactions. According to the current customer experience trends, cx is important for any business. Now, customers made it clear that they want a personalized customer experience, and are unable to wait for businesses to gradually understand this. Why we need to improve customer experience (CX) As products become more common, customers now prioritize their experiences with companies rather than...