Tag: customer experience management

5 Tips for better Customer Experience Management

There is already one article about why you should be interested in customer experience management. Now we are going to give you six tips on how you can benefit customer experience management even better. Providing great customer experiences can help create loyal brand advocates, who are more likely to spread positive word of mouth about your brand. With these tips, you can improve and further de velop customer experience. 1. Create a clear customer experience vision A customer experience initiative that lacks a strong, clear vision often fails to achieve its intended result. That’s why it’s important for an organisation...

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Why you should be interested about customer experience management

Everything has changed in the business environment during of the last 25 years. Competition has got much more intensive. Customers are no longer passive recipients in corporate communications, but they are active participants in business and social communal counterweight. The focus of marketing communication is changed from mass marketing to real-time and targeted communication. CEM stands for Customer Experience Management. It is important to notice that CEM is whole different thing than CRM (customer relationship management). Where CRM focus describes and model client processes, tries CEM understand the importance of encounters to the customer. CEM is about knowing your...

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How artificial intelligence will improve your ticketing system

There is a lot of talk about how artificial intelligence is going to come and change customer service, but how exactly will it help you to handle more tickets in less time, and make your ticketing system more productive.  Effective AI ticketing system translates routine tasks into efficient communication. Customer service agents will commonly receive insignificant customer inquiries such as cancellations. Agents get bogged down by low-level routine tasks, so they could benefit from an AI-powered ticketing system that can quickly point customers towards the answer they’re looking for. For example, as the ticket comes in, the ticketing system...

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4 benefits of using cloud-based help desk software

Zendesk offers a cloud-based help desk solution. What does that mean and what benefits it offers to your business. In this article, we will go through what are the 4 major benefits of using a cloud-based software. Flexibility and scalability Cloud-based help desk services, like Zendesk, are ideal for businesses with growing demands. The cloud offers businesses more flexibility versus hosting on a local server. For example if your needs increase it’s very easy to scale up your cloud capacity, there’s no need to invest in server capacity and software licenses. Likewise, if you need to scale down again,...

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