What is a help desk? Why is a help desk important?

What is a help desk? Why is a help desk important? What is the best help desk software? Your help desk questions, answered. Whether you’re an employee struggling to connect to the company VPN or a customer troubleshooting a product bug, there’s nothing more frustrating than not being able to get help from a business when you need it. In a time-challenged world, both customers and employees expect seamless support experiences that make them feel valued. A help desk is an often-overlooked cornerstone of a great customer service experience, internal or external. But success requires more than simply having a help...

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How to immediately improve your customer experience in 5 simple ways

Experts share the CX strategies that make a real difference. A lot of companies react to growth pressures by trimming their customer support budget. That may provide some quick breathing room, but it’s not a prudent long-term solution. After all, it’s cheaper to retain a customer than to acquire a new one. And when we polled consumers on what factors inspire the most brand loyalty, 57% cited good customer service, making it second only to price. Luckily, there are ways to invest in better customer service without ballooning the budget. Simple changes and small initiatives can have an outsized impact on the...

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Improve customer loyalty and retention by focusing on relationships

Lasting loyalty can’t be bought—it has to be earned. Find out how it’s done. Customer loyalty vs. customer retention: What’s the difference? Customer retention means that a customer buys from you, but they don’t necessarily have a strong affinity for your brand. Customer loyalty means that a customer prefers your company, and if given the choice, they would choose your brand over another. How to increase customer retention Once you’ve gained a new customer, you need to convince them to stick around. Show them you’re committed to providing a good experience, and of course, being good humans. Here are a few ways...

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When does a business need an omnichannel customer service strategy?

It’s not difficult to imagine why customers and businesses would be interested in having seamless conversations across channels, but it’s perhaps less obvious why they would proactively move a conversation from, say, Facebook Messenger to their own mobile app, or from their website to WhatsApp. Here are a few scenarios where changing channels might come in handy: 01 When businesses want to authenticate customers to perform sensitive operations Consumer chat apps like Facebook Messenger and WhatsApp are great because they’re so accessible, but sometimes brands need to have private conversations with their customers. Let’s say you’re a bank or insurance...

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5 signs it’s time to consider an omnichannel solution

5 signs it’s time to consider an omnichannel solution If any of these scenarios sound familiar, it may be time to consider a more robust solution for your customer service. 01 Your customer experience is inconsistent across channels A customer who reaches out on social media should get the same great service as a customer who sends you an email. Being accessible builds trust and increases customer loyalty. Omnichannel allows you to provide a consistent, seamless experience on any channel, not just the channels that get the most volume. 02 Agents are switching between solutions Managing multiple systems is one of...

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What omnichannel customer service really means?

Learn how omnichannel differs from multichannel and what a good omnichannel experience looks like. High performing teams are more than twice as likely as underperforming teams to be taking an omnichannel customer service approach, according to Zendesk’s Customer Experience Trends Report, 2020. Yet Zendesk findings also revealed that only 35 % of Benchmark companies have an omnichannel strategy in place. This gap represents a sweet spot where businesses can rise above their competition and differentiate on the basis of customer experience. Success starts with understanding how omnichannel differs from multichannel—and why that matters. It also requires a business to determine...

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What is a ticketing system?

What is a ticketing system? A help desk ticketing system (support ticket system) is help desk software that collects and tracks all customer support interactions from various channels—phone, chat widget, email, and social media. No matter how a customer chooses to reach out to your team, that interaction will be logged in the system. When it comes to efficiency, not all ticket management systems are created equal. Zendesk Support is an omnichannel ticketing system that makes it easy for your business to track, prioritize, and solve customer support tickets for inquiries. Zendesk support ticketing software makes it effortless for teams to...

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“#1 Help-desk software” that creates better customer experiences for your business !

Introducing : “Help-desk software” that creates better customer experiences for your business ! What does help desk software do? A helpdesk is technology that executes a few core tasks, and ideally far more, acting as a partner as you scale. Traditionally, a help desk defines its goals and processes based on government and corporate best practices such as ITIL (Information Technology Infrastructure Library). The goal within ITIL when dealing with customer issues or incidents specifically is to “restore normal service operation as quickly as possible and minimize the adverse effect on business operations,” Mikkel Svane, CEO of Zendesk, once...

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