In today’s fast-paced digital world, customers expect convenience, personalization, and consistency — no matter which channel they use. Businesses that truly understand their customers know one thing: a seamless omnichannel experience is no longer optional; it’s essential.
At DEMETER ICT, one of the most experienced Zendesk Partners in Sunshine Conversations, we help businesses transform how they connect, engage, and delight customers — all within a unified Zendesk ecosystem.
The Real Challenge: Disconnected Channels, Disjointed Experiences
Many businesses still handle customer engagement through separate channels — for example:
- Sales team using one WhatsApp number
- Marketing using another
- Customer service using a web chat or Facebook Messenger
This fragmented approach creates confusion and friction. Customers hate repeating themselves, switching apps, or being redirected to a “different number.” It breaks trust and ruins customer experience.
Zendesk already provides a powerful customer service foundation — but it has some limitations. Once a ticket is closed, Zendesk can’t send outbound messages easily. That means your marketing team can’t use Zendesk to send promotions or follow-ups, and automated logistics updates might require another system entirely.
And what if a customer messages support but really wants to talk to sales? Or what if the case needs to be handed over to someone outside Zendesk — like an external sales rep or a third-party partner?
These are the real-world challenges that many growing businesses face every day.
The Game Changer: Sunshine Conversations
That’s where Sunshine Conversations, bundled with Zendesk Suite Professional and above, comes in.
Sunshine Conversations is Zendesk’s powerful messaging platform that connects all your customer conversations across multiple channels — WhatsApp, LINE, Messenger, Instagram, web chat, mobile apps, and more — into one continuous, shared thread.
With Sunshine Conversations, you can:
- Unify all conversations in a single interface
- Route chats seamlessly between support, sales, and marketing — even across systems
- Enable multi-party conversations (e.g. customers, agents, and third-party partners in one chat)
- Send proactive messages like delivery updates or marketing campaigns
- Integrate your favorite chatbot or external AI engine — even if Zendesk AI isn’t in your budget
The result? A frictionless customer experience that keeps everyone on the same page — literally.
Why Choose DEMETER ICT
While Sunshine Conversations is powerful, it requires technical expertise to integrate all systems smoothly. That’s where DEMETER ICT makes a difference.
As one of Asia’s leading Zendesk implementation partners, we’ve helped hundreds of businesses design and deploy their Sunshine Conversations environments — faster, cleaner, and smarter.
Our secret weapon is CXBOX HUB, a ready-to-use integration accelerator developed by DEMETER ICT.
With CXBOX HUB, you can:
- Connect WhatsApp, LINE, Messenger, and more to Zendesk
- Sync customer data with your CRM or e-commerce platforms
- Route chats automatically between departments and systems
- Integrate third-party AI bots easily
- Get all of this done — in just one week
No coding headaches. No complex setup. No more juggling multiple tools.
Make Your Zendesk Truly Omnichannel
With Sunshine Conversations + CXBOX HUB, your business gains:
- A single, continuous conversation thread across every touchpoint
- Real-time collaboration between departments and external teams
- The ability to engage customers proactively and intelligently
- A smoother, more connected experience — for both customers and your team
Let’s Redefine Your Customer Experience — Together
If you’re already using Zendesk but haven’t unlocked the full power of Sunshine Conversations, now is the time.
DEMETER ICT can help you consult, implement, and optimize Sunshine Conversations — making your customer journey seamless, efficient, and delightful.
Contact us today to learn how your business can achieve true omnichannel success with Zendesk Sunshine Conversations + CXBOX HUB — all within one week.
About the author
Dr. Varanyu Suchivoraphanpong is currently the Founder & CEO of DEMETER ICT, a Premier Partner of Google and Zendesk in the APAC region. The company has the largest customer base for Google and Zendesk services in APAC including Greater China, with a combined total of more than 4,600 business customers. Dr. Varanyu has over 25 years of experience in information technology, having previously held senior executive positions in major organizations including banks, IT service providers, and business consulting firms. Dr Varanyu obtained his PhD in Computational Mechanic from Imperial College London.
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