Google claims there are over 425 million users of its free web email service, Gmail. Within that number are at least several million businesses that use a generic Gmail address to contact customers. Google sells an almost identical version of Gmail as part of its online productivity suite Google App, which costs US$5 per user a month. Why should a business use the paid version of Gmail instead? There are seven main reasons which make paying for Gmail a very easy decision. 1. Custom Email Address Businesses that use the free version of Gmail can only send emails as mybusinessname@Gmail.com. Notice how your bank, insurance company and airline never use consumer email addresses....
Continue readingGoogle will punish sites that use annoying pop-up ads
Google is about to deal a small blow to some of the most annoying ads on mobile: pop-ups and interstitials. It’s not a stretch to argue that readers don’t like these ads. So Google is making a call that websites that use pop-ups and interstitials are worse search results and may rank them lower because of it. There are a “hundreds of signals” that go into Google’s search result rankings, so it’s not like every website that uses these ads will feel pressured to remove them overnight. If a site with a pop-up still has the best information, it’s...
Continue readingTHE GOOGLE PHONE : PIXEL
In a nationally televised commercial that premiered last month, an empty search box sitting against a stark white background slowly morphs, becoming taller and skinnier. As Redbone croons “Come and get your love,” the lines take shape and the outline of a phone emerges. It is, of course, the Pixel, a new phone “made by Google.” The metaphor damn near hits you in the face: the search box once defined Google, but now Google needs to be something more. The phones feel premium and Google has done a lot of the work to banish the bugbears that have vexed...
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