Category: Zendesk Stories

5 Tips for better Customer Experience Management

There is already one article about why you should be interested in customer experience management. Now we are going to give you six tips on how you can benefit customer experience management even better. Providing great customer experiences can help create loyal brand advocates, who are more likely to spread positive word of mouth about your brand. With these tips, you can improve and further de velop customer experience. 1. Create a clear customer experience vision A customer experience initiative that lacks a strong, clear vision often fails to achieve its intended result. That’s why it’s important for an organisation...

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Utilizing customer empathy in CRM processes

Companies like Uber and Square are innovative digital companies, that utilize a secret weapon in their industry – empathy. Companies like this are often called digital disrupters. They are pushed to the customer forefront by having empathy for customers dealing with bad systems and processes. Especially in CRM processes, a little bit of empathy can go a long way. According to a public report by Gartner in 2016, through 2020, businesses that reflect empathy towards their customer in some way when deploying their CRM technology, are three times more likely to fend off a digital disrupter. This requires full...

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Zendesk pricing

Zendesk offers different pricing plans for its various modules. Plans are month-to-month or annual. Annually billed options are always little bit cheaper than monthly billed. With five different Zendesk Support plans and plenty of add-ons available, it’s easy to get what you need from Zendesk for a price you can afford. Pricing plans are so customizable that virtually any company can find one that fits their needs and budget. You just need to figure out which perks and modules you really need and which ones aren’t essential for your business. You also can start, stop or make changes to...

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4 things to know before choosing a help desk software

It can be tricky to determine what is the best software to serve your customers. Software Advice surveyed IT professionals to understand what people value in help desk software. They reported that Zendesk was a clear market leader in Help desk technologies. The market share is currently 68.7 percent. Customers reported that Zendesk’s great interface, extensive automation, live chat support and self-service channel-building tools make it a great customer service platform with all the right pieces. Despite this, you know what is best for your company. While Zendesk is a very recommended solution, there are a lot of options...

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Why you should be interested about customer experience management

Everything has changed in the business environment during of the last 25 years. Competition has got much more intensive. Customers are no longer passive recipients in corporate communications, but they are active participants in business and social communal counterweight. The focus of marketing communication is changed from mass marketing to real-time and targeted communication. CEM stands for Customer Experience Management. It is important to notice that CEM is whole different thing than CRM (customer relationship management). Where CRM focus describes and model client processes, tries CEM understand the importance of encounters to the customer. CEM is about knowing your...

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What is CRM software?

Customer Relationship Management (CRM) software allows companies to stay close to their customers by managing the relationship in all aspects. This includes the entire customer lifecycle: first contact, ongoing inquiries, lead nurturing, conversion, renewal and long-term interaction. CRM is not only about closing sales and chasing leads, it goes far beyond that. Zendesk is very smooth to integrate with CRM software packages. Ideally, organizations have total management of their sales and marketing tools in one place, integrated with their help desk. This results in better customer service, and better customer relationships. Not just a database Especially small businesses think...

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Providing 24/7 customer support

Nowadays customers are becoming more and more demanding. Making business is also becoming increasingly international. It is not unusual that even a small company has customers all around the world. For example due to these factors it isn’t anymore enough to provide great customer service and support within business hours. What truly matters these days is your ability to offer 24/7 service and support to your customers. 24/7 support means a support service that is provided 24 hours a day and 7 days a week all year round. Businesses should ensure that they don’t allow geographical boundaries or time...

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Measure success with the right self-service analytics

It is known that self-service helps in scaling support operations, and that self-service portals keep customers happy. You might have already launched your own self-service platform and incorporated workflows to keep it useful and dynamic. You also might already see some positive impact on your organization, especially your support team. However, it is important to try understand where you are headed. One of the best ways for this, is to know where you have been. If you are in the early stages of launching your knowledge management platform and you are not sure how self-service is affecting your customer...

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How SEO can benefit your customer service

SEO, Search engine optimization,  isn’t it something your marketing department is always interested in? For long time that have been the case. New growing trend is to break walls between different departments. It has been noticed that collaboration between many kinds of teams is often very beneficial. Customer support team have a lot to give other teams and also the other way around. Example, customer support team can learn on marketing department how to advantage SEO better on customer servicing. People tend to prefer searching for solutions to their problems on Google or a company’s website first, before contacting...

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