Tag: customer service software

Are CRM systems successful?

The benefits of customer relationship management (CRM) systems are now widely known. However, just because you’ve integrated a CRM system doesn’t mean you can feel the full benefits straight away. How do CRM systems work? As the name suggests, CRM systems manage the relationships that businesses have with customers. From the first touchpoint to the last purchase, a CRM system will monitor, track and analyse each customer’s interaction. Depending on the type of CRM system, businesses can access a variety of tools to help them build better customer relationships, including: Email tracking, analytics and notifications. Social media monitoring and...

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Cross-border e-commerce customer service strategy

Cross-border e-commerce customer service strategy From the past COVID-19 outbreak, E-commerce business grows up to 5 times. Due to various factors that facilitate consumers such as the development of smartphones, modern communications, various payment systems, lower shipping costs and governments in some countries supporting the establishment of warehouses, etc. Therefore, trade is not only confined to the country, but also expanding to the world. Including the emergence of e-Marketplace that collects products from various sources around the world in one place, the potential Cross-border e-commerce countries in the Asia-Pacific region are China, India, Vietnam and Indonesia. To continuously grow...

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Becoming customer service leader

Nowadays customer service softwares, like Zendesk, collect more and more data on customers and also customer service agents. But what you should do all of this data? You can’t just to quantify and measure your efforts – you must do something worthwhile with the data and always be thinking about how to make the most out of your data. Zendesk recently organized “Raising the Bar” webinar where Cyrus Dorosti, Support Director at Optimizely, had a great quote: “It’s not about which metric you use, but how you use it.” This is especially true in customer service. There are lots...

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