The Sunshine Conversations (also named as SunCo) is a messaging platform for innovative conversational experiences that enables businesses to communicate with their customers across all popular messaging channels.Its rich APIs allow for conversation management, rich messaging, user metadata collection, account management and more. SunCo offers e-commerce businesses the ability to seamlessly integrate their preferred CRM systems, such as Zendesk, third-party chatbots, and other tools, to effectively engage with customers through messaging channels. By utilizing SunCo, businesses can enhance their customer experience, while also benefiting from the convenience and speed of the platform. Additionally, SunCo helps to decrease customer service agent...

What is customer experience (CX) The Customer experience (CX) refers to how a business engages with customers throughout their buying journey, including marketing, sales, and customer service. It encompasses the overall impression customers have of your brand based on their interactions. According to the current customer experience trends, cx is important for any business. Now, customers made it clear that they want a personalized customer experience, and are unable to wait for businesses to gradually understand this. Why we need to improve customer experience (CX) As products become more common, customers now prioritize their experiences with companies rather than...