HaWooo + Zendesk Sell : Scaling up business in the SEA Market

HaWooo runs a Cross Border e-Commerce business, Providing Taiwan, Japan, China, the USA, and Korea brands with one-stop vertical solutions to successfully operate the cross-border business in a cost-effective way. So far selling more than 250 authentic, high-quality, and culturally distinctive brands in Malaysia.

Product lines include things for skincare, supplements, mom&baby products, food, and lifestyle brands. A sales channel for HaWooo includes its website in addition to online stores like Lazada and Shopee. HaWooo wants to sell the market to Malaysia in order to use Malaysia as a major hub for extending the sales platform to other countries in Southeast Asia.

Malaysia: AIM for higher growth

What makes Malaysia so special? Based on the research, 62% of SEA consumers are interested in skincare and makeup. As a result, HaWooo saw an opportunity to open the market to Malaysia. HaWooo’s products can be found in both online and offline stores, as well as through other marketplaces. Using the KOL (Key Opinion Leader) strategy to engage with the target audience, and, as a result, grow market share.

HaWooo Zendesk Sell

Growing Successfully with Zendesk Sell

To be adequately prepared for potential business growth. Handling sales with only a manual system, such as managing customer lists on Excel, missing customer status tracking, and redundant and erroneous data, is out of date.

HaWooo, an international brand with a significant number of  customers. It really was necessary to keep track of all sales activities and transaction developments that had an impact on the business’s revenue. HaWooo made the decision to optimize the whole sales pipeline with Zendesk Sell.

Demeter ICT is trusted over competitors to implement Zendesk Sell for the HaWooo group including its subsidiary Goodmaji – A logistic services company, they focuses on cross-border delivery from Taiwan to SEA countries. Goodmaji is now serving more than 400 clients with express delivery, freight forwarding and payment services. Adding Sell to the HaWooo group can help with sales activities like collecting all customer data in the system, building a lead list, following the progress of sales, and gathering all sales data for analysis by comparing the sales targets for each period.

After implementation, Zendesk Sell made it possible for both HaWooo and Goodmaji to efficiently communicate information. It can also forward leads and contact information quickly and accurately.

In conclusion, having a sales pipeline and workflow that can be customized for your business. Besides, it enables the team to accurately follow each step of the sales process, can analyze, track, and manage their sales more systematically with the support of Zendesk Sell.

Demeter ICT – No. 1 Zendesk Premier Partner in Asia Pacific and Great China Region.
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